In our recent survey - 78% of creators considered themselves entrepreneurs. That’s a big deal.
For years, creators have been running valuable businesses without realising it, but now, the mindset is shifting.This has started to become quite apparent in the programs we run, especially in the Nextgen program which consisted of 50 emerging creators.
In many of our 1:1 conversations with creators in this program, we were impressed not only by their focus on producing high-quality content and building engaged audiences, but also by their commitment to creating long-term sustainability.
While the first generation of creators focused on content and channel size, the next generation are asking, how do I make incredible content AND leverage an audience to build a valuable business? Why?
The creator economy has started to mature, with more support not just for content optimisation but also business development.
Monetisation models (both on and off platforms) are plentiful, with some savvy approaches (by creators, brands and the platforms)
More creators are starting to own their audiences, with direct access and better connection.
Creator-produced content is now part of the official ‘entertainment ecosystem’ and highly valued by viewers.
Creators and Creator-led brands are incredibly visible, accessible and inspiring
This is a generation of access - you don't need inventory and capital to start something valuable anymore. Platforms like YouTube give you access to a global audience who won't judge you based on production value but on your ability to connect with them.
That’s why we created the MBA for Creators! A five-week program to help creators scale smarter, diversify revenue, and take full ownership of their future.
Our MBA for Creators has officially kicked off in Sydney as of Wednesday and we are already super inspired! 🎉 After Melbourne and now Sydney, it’s clear creators are ready to scale smarter and own their future. Stay tuned for the next intake in the USA! Spots are always limited.
We can’t wait to see what you’ll build.
✌🏼 Team Changer