Creators 🤝 Traditional Media

The future of media isn’t being built in silos.

Around the world, the Creator Economy and traditional media are converging -  but alignment between the two hasn’t always been straightforward. Different business models. Different cultures. Different incentives.

At Changer, we work across both ecosystems every day. We see the friction - and the opportunity.

That’s why we’re hosting  the Creator Economy Summit in Australia, in partnership with Screen Queensland and in conjunction with The Australian Academy of Cinema and Television Arts (AACTA)

While the event is being held locally, the conversations it’s designed to unlock are global.

This summit represents an important step in a broader program of work Changer is building to better align creators and traditional media.

A central question we’re exploring

One of the centrepieces of the day asks a simple but important question:

Why are broadcasters increasingly focused on creators - and what does that mean for the future of content?

That conversation brings together representatives from ABC, Netflix, BBC, and Screen Australia, alongside creators and operators working at the intersection of platforms, production, and media.

Hear from people building real creator businesses

The summit also features voices from across the creator economy — from creators themselves to the platforms and teams supporting them:

Together, these conversations reflect a broader global shift: creators becoming core to media strategy, and traditional players rethinking how content is commissioned, owned, and scaled.

The Creator Economy Summit is the beginning of a longer-term effort to build shared understanding, stronger pathways, and better collaboration across the entire entertainment ecosystem.

Stay tuned as we’ll be sharing insights and outcomes from the summit with you!
✌️
The Changer Team