At Changer, we’ve got a Slack channel called The Knowledge.
It's a place for the team to drop links, industry updates and platform news so that we’re all kept up to speed.
It’s become something of a pulse check on what’s shaping the creator economy, in real time.
So today, we’re pulling back the curtain and letting you in on it.
Here’s a selection of what the Changer team has been sharing recently inside The Knowledge recently including YouTube’s biggest update in years to one very thought-provoking AI watch.
Let’s get into it
YouTube just dropped a ton of updates
At their Made On event in NYC, YouTube CEO Neal Mohan revealed a huge wave of features that could change how creators make, distribute, and monetise their content.
Some standouts:
Smarter editing, powered by AI
Auto-edits based on your best moments
Natural-sounding AI voiceovers inside YouTube Create
Insights that talk back
Ask Studio lets you ask things like “What’s working with my audience?”
Title A/B testing joins thumbnails in Studio
Built for global reach
Auto-Dubbing + Lip Sync: Videos can now be translated into 20+ languages and YouTube will reanimate lip movements to match, making it look natural to a global audience.
Auto Tagging: Products mentioned in videos can be automatically tagged, making content instantly shoppable.
Livestreaming levels up
Practice Mode: Go live without actually going live.
React Live: Watch and react to big culture moments with your audience.
Dual Vertical + Horizontal Streams: Stream in both formats at once with one combined chat.
AI-Generated Shorts from Lives: After a stream ends, YouTube automatically pulls 3 highlight clips for you to publish instantly.
Podcasts & music tools
AI-Powered Podcast Visuals: Audio-only podcasts can now be turned into video with auto-generated visuals.
Tools can automatically suggest highlight clips from a 1-hour podcast making Shorts creation almost instant.
Music Features: Artists can reward their top fans with exclusive merch drops, pre-saves, and personalised video messages.
New monetisation features
Dynamic Brand Segments: Insert, update, or even swap sponsored segments in videos after upload by country, by brand, by campaign.
Clickable Brand Links in Shorts: Direct linking for sponsored products right inside Shorts, giving creators more power to drive results.
Trust & Safety
Likeness Protection: Creators in the Partner Program will soon be able to detect and manage AI-generated replicas of their likeness across YouTube.
YouTube’s economic impact is
Fred shared in the chat YouTube’s latest report into the creator economy. A few eye-widening stats:
$70B+ paid to creators, artists and media in 3 years
$35B added to US GDP in 2022
390,000+ full-time equivalent jobs supported in the US
Big move: Click joins GameSquare
Click Management - long-time friends of Changer and top-tier talent managers - were acquired by GameSquare last week.
They’ve been leading the way in creator representation, and this move expands their reach even further. Massive congrats to the Click team 🙌
Can you tell if it’s AI?
Kat shared this great video from Corridor Crew on how to spot fake AI-generated videos. It’s super useful - and a little wild.
Can you pass the test?
Tropfest is back, and Brisbane turned it on
This week we helped bring TROPFEST back to life, co-hosting the very first Creator Collective event in Australia.
It was a huge night for the local creator scene, with standout moments from:
David Wenham, AJ McFadden, Austin Macfarlane, and Sabine Zonderland sharing big-picture takes on where creativity is heading
Plenty of great convos and connections with the creator and filmmaking creative communities
And one insight we’re still thinking about…
We’ve got two more of these awesome events to go. And the Changer fam are invited. Join us for the next TROPFEST x YouTube Creator Collectives in your city:
👉 RSVP Sydney 20 Oct
👉 RSVP Melbourne 27 Oct
More soon. In the meantime, if you’ve seen something you think we should be talking about - hit reply or send it our way.
✌️
Team Changer
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