The Creator Generation podcast is coming back
But the conversation has changed.
Because the most interesting conversations in the creator economy right now aren’t about content.
They’re about the business of being a creator.
Six years ago we started the Creator Generation podcast because of the conversations we were having every day at Changer.
We were talking to the world’s smartest creators, operators and builders. The kind of conversations where you walk away thinking:
More creators need to hear this.
So we started recording them.
Over 130+ episodes we spoke with people shaping the creator economy - Jim Louderback (our very first guest), How Ridiculous, Taylor Lorenz, Kati Morton, Matt Gielen, Internet Historian and more.
We talked about what it actually takes to build a channel.
What was working. What wasn’t. And here the industry might be heading.
Our last episode dropped in December 2022.
Then we pressed pause.
Partly because things were moving fast at Changer - running programs, building businesses with creators, and working closely with the media industry as it adapts to the creator economy.
But also because the podcast needed to evolve.
Here’s what changed
The conversations we’re having with creators today go far beyond content.
They’re about building real businesses.
How creators build companies.
How they design revenue streams that outlast algorithms.
How audience connection becomes durable, long-term businesses.
And the leadership skills creators need as they grow.
So when Creator Generation returns, that’s where we’re leaning in.
Every episode tackles the question:
What does this mean for the business of being a creator?
We’ll be back in your ear holes (and eye holes via YouTube) in a few short weeks!
Want to be on the podcast?
We’re opening up a handful of guest spots for upcoming episodes.
If you’re building something interesting in the creator economy - creator, operator, strategist - we’d love to hear from you.
Drop your deets below 👇
Introducing the Creator Hotline
We’re also launching something new.
If you've got a creator business dilemma, a hot take, or something you're seeing in the industry that people aren’t talking about… we want to hear it.
Deciding whether to launch a product?
You don’t think brand deals are still worth it.
Or you’ve got a spicy take on where the creator economy is heading.
Send it through and we might tackle it on the show.
YouTube x Changer Workshop
Join us in collab with YouTube for a workshop to help you turn your channel into real businesses.
Featuring
Sabine Zonderland - YouTube (Top Creators AUNZ)
Justin Brown - Primal Video (1.9M+ Subscribers)
We’ll show how creators are building long-term revenue, deeper audiences and scalable businesses on YouTube.
Location: Brisbane
Date: Thursday 26 March
Time: 530pm - 9pm
Cost: Free
Limited capacity
Join us at the Social Summit
Fred will be taking the stage at the Social Summit April 23 Melbourne this April to break down how creators build real, sustainable revenue.
Get 30% off until March 27.
Use the code ‘CHANGER30’ at checkout here.
The newsletter has had a makeover
Hopefully you noticed…