Most creators say “yes” to everything. Every brand deal. Every collab. Every shiny new idea. But saying “yes” to it all rarely leads to growth - it usually leads to burnout.
That’s why vision matters.
We believe creators aren’t just running channels - they’re building businesses, careers, and legacies. And that doesn’t happen by accident. It happens by setting a vision and protecting it.
As Teilo Berquier - coach to top creators & our MBA for Creators co-facilitator - puts it:
Without a clear vision, creators get stuck in a cycle of chasing every opportunity and burning out fast. The most focused creators start by identifying exactly where they want to go - and then protect that vision by saying “no” to anything that doesn’t move them closer
Every ‘no’ is really a ‘yes’ to your bigger picture.”
So, let’s get to work.
Why vision is everything
Burnout happens when you try to take on every opportunity without knowing where you’re going. A clear vision flips that cycle:
It creates clarity - you have direction and won't suffer as much from decision fatigue
You get results - It helps you focus on the 20% of actions that drive 80% of results.
You feel a sense of purpose and gain the confidence to say “no” to distractions - because you know what you’re really saying “yes” to.
Teilo deep in discussion with our current MBA for Creators cohort in Sydney a few weeks back!
Let’s do this
It’s often easy to lose sight of where you actually want to go.
The 3-Year Vision Map changes that. It gives you a clearer picture of your long-term goals, so you know exactly what deserves your energy.
This exercise encourages big-picture thinking - answering where you want your brand, business, and personal aspirations to be in three years.
So let’s do this. Take 20 minutes and build your 3-Year Vision Map
First draw a line down the middle of a page. On one side are your Personal Goals. On the other, are your Business Goals
Set a timer for 20 minutes
Start writing your goals:
Personal goals could be things like: improving your physical health, building your dream house, starting a family, or creating better separation between your personal life and work.
Business goals might look like: having a team to help you produce content, building consistent and predictable revenue streams, a certain type and quality of content you are making and the audience you will have
Highlight key themes (e.g. creative freedom, financial independence etc) to identify your core motivators.
If you can be specific, that's even better.
The reason this activity is so useful is that it gives you time to identify what's really important to you and helps clarify long-term direction, ensuring your daily actions align with your bigger goals.
That’s when every “no” becomes easier, because it’s really a “yes” to your bigger vision.
Future you will thank you.
We know writing down these long-term goals can feel big. That’s why we’ve broken it down into this 20 min exercise to get you started. It’s a first step but an important one.
Virality fades. Vision compounds. Write yours down today - and protect it like your future depends on it. Because it does.
Want in on the next Changer program?
Here’s what’s coming up at Changer:
Learning Creator Program x YouTube [Aus][Virtual]
Skip Ahead 10 Accelerator x Google & Screen Australia (Invite Only)
Health Creator Workshops x YouTube [Aus]
Tasmania Creator Masterclass Series x Screen Tasmania
The Creator Economy Playbook Workshop x Screenwest
Google News Summit
Find us speaking at upcoming events:
The Social Summit
Cheers!
Team Changer